Timing is an important part of every direct marketing effort. However, it is also not prone to a sweeping generalization. Certainly it makes sense for your message to reach your audience at the right time to influence their actions – … Continued
The “best” postcard size, in strict ROI terms, requires testing campaigns to determine which provides you the highest return on your investment. In practice, testing is not always practical and/or “best” may be subjective, particularly if you have broad marketing … Continued
Four R’s of Direct Marketing: Direct marketing works for companies large and small. It works for B2B and B2C. It works for email, direct mail, telemarketing, infomercials and more. According to the Direct Marketing Association, in 2009, each dollar of … Continued
As individuals and a business, we have accepted obligations to act as responsible stewards of our planet and recognize it is important to effectively manage resources for many, many generations to come. In providing marketing services for our customers, we … Continued
The US States Postal Service is a massive operation and does an incredible job delivering our mail. In fiscal year 2017, the USPS delivered 149 billion pieces of mail to 157 million delivery addresses and operated more than 31,000 Post … Continued
4.25″ x 6″, 5.5″x 8.5″ and 5.5″ x 11″ are the most common postcard sizes we use. Through experience, we know these sizes are the most efficient use of standard bulk paper dimensions and minimize waste while still complying with … Continued
Competitive prices Our prices are very competitive for our products and services and, as a general rule, we do not offer discounts or coupons. While we do provide gift certificates or coupon discounts, they are almost always subsidized by event … Continued
Since you are reading this post, you certainly know know that exhibiting at tradeshows takes significant time and resources. For many firms, it is the most important and most expensive line item in their market budgets. Regardless of budget size, … Continued
What should I expect for return mail? Return mail is normal and generally not a cause for concern. A 3-5% return rate is typical for almost all bulk mailing lists with 8% or more not uncommon. Returns over 10% may … Continued
Third Party Mail House (a.k.a. 3rd Party Mail House or Bonded Mail House) It seems almost every event or tradeshow organizer has a different set of rules for allowing exhibitors use of the show’s attendee mailing lists. Some organizers provide … Continued
Testimonials were left off out of our last website update. This blog post provides a brief sampling of responses from a variety of exhibitors from a few different shows. “It was easy and professionally done” Chad B. / Cycling Exhibitor … Continued
Every direct marketing campaign is an opportunity to test and learn – and then apply what you have learned to make the next campaign even better. For planning direct mail campaigns, I follow these steps. Step 1, ID. Identify goalsStep … Continued
List Rental Agreements are between EVENT MANAGEMENT (“LIST OWNER”) and EVENT EXHIBITOR/SPONSOR (“LIST RENTER”) with COMMUNITY COMMERCE acting as the “LIST RENTER AGENT”, “ADVERTISING AGENCY” AND/OR “THIRD PARTY MAIL HOUSE” for the purpose of facilitating postal list rental and mailing … Continued
The United States Postal Services (USPS) offers a wide variety of postage rates to meet a wide range of mail characteristics and delivery options. This blog article discusses the Presort Standard and Presort First Class postage rates used for the … Continued